Since we launched Fresh Fish Daily almost two years ago we have fought hard to keep our prices as low as possible.

In the intervening period we have had to withstand the combined effects of Covid-19 and the UK’s departure from the European Union, both of which have had complex and significant consequences for our business.

You don’t need a degree in economics to understand that restricting the labour market and limiting the areas in which British boats can fish will affect supplies and how they reach the consumer. Fuel increases push up transport costs. Fewer HGV drivers make the supply chain less reliable. The list goes on.

At Fresh Fish Daily we are 100% committed to supplying the best fish on a consistent basis; we stand by our promise of “exceptional fish and seafood – every time”. But it has become impossible to ignore the fact it is now both harder and materially more expensive to meet this pledge. We have therefore taken the difficult decision to apply individual increases to the price of certain products.

Before doing this we conducted analysis of our competitors in the UK and we are confident that the fish and seafood we sell remains the most competitively priced in the market. Put simply, we cannot be beaten on price or quality for fresh fish.

We hope you understand why we have chosen to increase some of our prices for the first time. We are deeply grateful for your custom and look forward to supplying you again in the near future.

George Baxter
Managing Director, Fresh Fish Daily